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Written by Cameron Erskine, IPTF 7 Adviser & Financial Adviser, SeventySeven Wealth Management, senior practice of St James Place 

When asked if I would write a piece for International Men’s Day, I’ll admit I felt a little strange. The financial services industry has historically been dominated by men, and highlighting the role that men play in the industry seems a little like pointing out the obvious. However, International Men’s Day presents us with a rare opportunity to pause and reflect on the pressures that many men face without diminishing those of others.

The purpose of International Men’s Day is to raise awareness of the issues men face globally; from mental health and suicide, to homelessness, abuse, and violence. It isn’t about comparison or competition, but rather empathy and balance. In a world where men and boys are pulled between expectations of hyper-masculinity and emotional sensitivity, recognising the emotional demands and pressures that they face is more important now than ever before.

If you or someone you know hasn’t been touched by the effects of mental health and suicide in men, I’m sad to say that you are part of the lucky few. The epidemic of loneliness is real, and we need to do our best to support each other through tough times.

As a young man in financial services, I have felt pressure to always appear confident, composed, and in control – especially when clients look to me for reassurance. Expectations of being completely organised, working at maximum productivity, or being seen as purely logical can be deafening. This pressure, mixed with a social expectation of stern stoicism, can make it hard to admit when you need help. I’m glad to say that, despite this unspoken phantom monologue, openness and vulnerability truly do strengthen trust and build individual resilience. Taking advantage of mentoring opportunities or working closely with colleagues can make a world of difference.

Despite the challenges we face, it’s important to recognise the successes and progress already being made in our industry. I’m proud to have experienced open dialogues about mental health and a stronger focus on empathy in leadership. These changes are already improving the quality of life for men who are struggling. If we can all commit to making ourselves 1% better for the benefit of others, the world will forever be a better place.

International Men’s Day isn’t about celebration; it’s about connection. It’s about recognising that strength doesn’t lie in silence, but in compassion. Whether at work or at home, compassion helps everyone thrive.