22nd - 26th September 2025 (12-1pm)
Income Protection Action Week (IPAW) is our annual online event at the IPTF, created to highlight the importance of income protection. It’s designed for advisers and anyone working in the protection industry who’d like to refresh their knowledge or simply learn more about how income protection works and why it matters. Throughout the week, we host a series of online sessions, from expert panels and real-life case studies to practical tools, all aimed at helping to start more meaningful conversations with clients about protecting their income in the face of illness or injury.
About IPAW 2025
What is IPAW?
IPAW is a chance to understand why income protection is so important, share top tips on positioning income protection and overcoming objections, to learn from peers and challenge your thinking around this vital product.
IPAW is hosted online and it is free to attend all sessions. It runs from 12-1pm each day from Monday 22nd to Friday 26th September 2025 and offers up to 5 hours of unstructured CPD.
How to register for IPAW?
It’s easy to register for IPAW!
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Register to complete your details
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Select the days you would like to attend (if you’re not sure, select them all and we’ll send you an invite for each day so you can choose nearer the time)
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You will then be registered and we will send you a calendar invite
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Simply click on the zoom link in the invite to attend IPAW!
Who should attend IPAW?
IPAW is ideal for both advisers and industry professionals who:
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Are new to IP and want to build confidence
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Have experience and want to refresh their skills & update their knowledge
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Want to learn from peers and understand key IP insights
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Aim to make IP central to client conversations & help improve customers financial resilience
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Are exploring related areas like business protection and Accident Cover and ASU
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Are looking to earn valuable CPD
You’ll also gain insight into who’s buying IP, who’s underserved, and why—helping you spot new opportunities to protect more customers and grow your business.
How can i get involved and show my support?
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Register to attend
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Create your own IPAW social posts & use #IPAW2025
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Let us know what action you are taking as a result of IPAW using hashtag #BecauseOfIPAW
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Why not plan a IPAW watch party? Invite colleagues or Advisers to watch and learn together
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Subscribe to email updates
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Support your colleagues and help us build momentum by liking, sharing and commenting on our IP related social posts
Thank you! Your involvement and support is important to us and together we will encourage more IP conversations and ensure more customers have the protection they need.
IPAW 2025 programme
Thursday 25th September
After the sale: ongoing relationships
In this session, we’ll consider annual reviews in the claims context, learning how having unsuitable cover can impact at claims stage, how reviews can lead to resolving claims before they happen and how to help clients make the most of using value added services.