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ASU Matrix

The ASU Matrix is a practical, side-by-side guide to Accident, Sickness & Unemployment products. It gives advisers a clear, at-a-glance view of provider options and helps quickly identify suitable solutions for clients who may not fit traditional Income Protection. Designed to be simple, accessible, and adviser-focused, the matrix supports better conversations with clients and provides a valuable alternative to traditional IP. For the best experience, we recommend viewing the matrix on a laptop or desktop.

Short Term Income Protection (ASU)
Product Name Important information
Administrator

BEST - Administer application paperwork and product support

MMS - Administer application paperwork, claims and product support

TRENT - Administer application paperwork, claims and product support

Underwriter Great American International Insurance (UK) Limited Arch insurance (UK) Ltd AmTrust Specialty Ltd AmTrust Specialty Ltd Insurer underwriting the product
Benefit term options 12 months Either 6 months or 12 months  12 months 12 months

Pre-existing medical conditions are not covered until clear for 24 months from when cleared of condition

Back and Stress conditions are only covered when under the care of a specialist or consultant (not just a GP)

Cover type options

1. Accident & Sickness (AS)

2. Accident, Sickness & Unemployment (ASU)

1. Accident & Sickness (AS)

2. Accident, Sickness & Unemployment (ASU)

3. Unemployment Only (U only)

1. Accident & Sickness (AS)

2. Accident, Sickness & Unemployment (ASU)

1. Accident & Sickness (AS)

2. Accident, Sickness & Unemployment (ASU)

Unemployment initial Exclusion period  (IEP) 120 Days 120 Days 120 Days 120 Days The period in which a claim for unemployment cannot be made within the initial exclusion period after arranging the policy.
ASU  Excess Options 30/60 days Day 1/30/60 days Day 1/30/60/180 days Day 1/30/60 days

The excess period is the time you wait (exclusion period) before a claim period begins and the minimum claim period is 30 days (Claim start date). Click here for an example of this .

 AS  Excess Options 30/60 days Day 1/30/ 60 days Day 1/30/ 60/ 90/ 180 days Day 1/30/60 days
U Only  Excess Options N/A Day 1/30/ 60 days N/A N/A
Split Excess AS v U No No Yes No Flexibility to tailor separate AS and U Excesses.
Minimum/Maximum  Ages at inception 18 - 63 18 - 62 18 - 63 21 - 63
Overall upper salary cap £119,999 £199,999 £149,999 £149,999 Customer will be ineligible for cover if their salary exceeds this figure.
Maximum benefit level Lowest of maximum 65% of salary or  £2,000 pm benefit  Lowest of maximum 65% of salary or  £2,750 pm benefit  Lowest of maximum 65% of salary or  £2,000 pm benefit  Lowest of maximum 65% of salary or £2,500 pm benefit
Minimum Length of Employment prior to application 6 months with same employer 6 months with same employer 6 months 6 months
Employment Status eligibility (Check Administrators Watchlist for any excluded occupations, industry categories or  companies).

Must be working a minimum of 16 hours pw

AS & ASU Available to Employed only

Must be working a minimum of 16 hours pw

AS & ASU Available to Employed only

Must be working a minimum of 16 hours pw

AS & ASU Available to Employed; Contract worker; Self-employed (See notes)

Must be working a minimum of 16 hours pw

AS & ASU Available to Employed; Contract worker; Self-employed (See notes)

Flexibility to tailor separate AS and U Excesses.
Watchlist
  • Insurers may impose restrictions based on specific industry types or occupations, such as professional or semi-professional sports, hair and beauty, the legal profession etc.
  • Restrictions may be  influenced by salary levels and/or occupation
  • Various employer restrictions may be applied based on publicly available information of mergers, restructures, and other organisational changes. 
  • Watchlist restrictions can affect AS and/or ASU products, or solely the Unemployment component of an ASU product.
All insurers have an Occupations and/or Industry Watchlist where certain occupations, companies and industries are excluded from cover. Contact the Administrators for full details.
Transfer of Cover Unemployment -existing policy held for 6 months and no claims within previous 6 months. Unemployment -existing policy held for 12 months and no claims within previous 12 months.

Unemployment - In work for at least 6 months and their existing policy held for at least six consecutive months.

AS -  No claims in last 2 years

Unemployment - In work for at least 6 months and their existing policy held for at least six consecutive months.

AS -  No claims in last 2 years

Existing client policies can be transferred to to a new provider.
Company Directors Eligibility

Discuss eligibility with Administrator.

Applicants who are Directors in name only - e.g. Sales Director, and do not hold shares in the company are eligible, subject to any Insurer watchlist. Restrictions generally applicable to Unemployment cover.

Additional benefits N/A

Back to Work Service - Following a claim, clients have the benefit of a support layer offering practical personalised guidance for a smooth transition from claim back into work

Clinic in a Pocket - to use at any time not just when you need to claim. Offering:

  • Digital GP access 24/7
  • Second medical opinion service
  • Mental health Support (counselling service)
  • Physiotherapy service (remote)

Clinic in a Pocket - to use at any time not just when you need to claim. Offering:

  • Digital GP access 24/7
  • Health MOT
  • Mental health Support (counselling service)
  • Physiotherapy service (remote)

    

Please note : Clinic in a pocket is a free additional service but does not form part of the policy contract and can be removed at any time.
Want to sell this product? Request an Agency. BEST Insurance Agency Request REALM Protection Agency Request Contact the appropriate administrators to set up an Agency.
Prefer to refer? You can signpost customers to Howden Life & Health and benefit from a share of the commission. Simply submit your customers details via the link HERE .

Reasons to refer:

Helps avoid foreseeable harm - Protects clients from financial harm if they can’t work.

Supports good customer outcomes - Improves outcomes through tailored, expert   advice to improve financial resilience, aligning with the Consumer Duty’s  focus on fair value and consumer understanding

Shows you’re acting in the customers best interest by proactive engagement and documenting referrals

Supports compliance with FCA expectations providing a clear audit trail.

Testimonials

“Thanks to IPTF, this is the first time we have an unbiased benchmarking of policies, which allows advisers to understand various policies.. As the demand for unemployment grows, more advisers look for solutions to cover unemployment and redundancies and this proactive step by IPTF helps both advisers and providers like us. The future of ASU will undoubtedly be technology-led, with refinements in user experience, product design, and AI-driven underwriting. We are striving hard to make it easier for brokers to transact with us and easier for their customers to understand the policies and get value from its increasing coverage. Increased awareness of such policies will be a win-win for all of us”

Kesh Thukaram, Co-Founder, Best Insurance Ltd

“This new tool is about breaking down barriers to protection. Too many clients fall through the cracks when it comes to income protection, and ASU can provide vital financial security. By creating a transparent, easy-to-use matrix, we’re equipping advisers to have better conversations and deliver better outcomes.”

Ian Sawyer, Commerical Director, Howden Life & Health