Business Income Protection is one of the most undersold yet critically important areas in the protection market today. At the IPTF, we believe in supporting businesses, particularly SMEs and key individuals, that form the backbone of the UK economy. While personal IP has seen encouraging growth, business IP remains a largely untapped opportunity. Here we provide educational content designed to equip advisers with the knowledge to support clients with their business income protection needs.
Supporting Business Owners: Business Protection Explained - IPAW 2025
In this video, we dive into the critical – yet often overlooked – area of business protection. Whether you’re a financial adviser servicing business-owner clients, a protection underwriter, or part of the broader industry seeking to unlock the BP opportunity, this video explores: Why business protection remains under-penetrated despite its strategic value, how to identify, position, and discuss business protection solutions with clients in a business context, practical case studies, panel discussions, and techniques for bridging the protection gap in business settings.
Profile of an IP Customer - Business IP Webinar
In collaboration with Iress, we recently hosted our Spotlight on Business IP webinar, featuring expert insights from Matt Chapman and Nathaniel Lee. Building on our previous research into income protection customers, we shifted the focus to the business protection market – an often overlooked but significant opportunity for business owners, key employees, and their advisers. This data helps us better understand the business protection customer, what they value, and how the industry can better serve them.
Spotlight on Business IP
This report, produced by the IPTF in collaboration with Iress, highlights the rising demand of Business IP, the evolving profile of those purchasing Business IP, and the strategic role it plays in ensuring business continuity, employee wellbeing, and long-term financial resilience. By unlocking insights into market trends, customer behaviours, and the policy features that are gaining traction, we aim to help educate advisers, providers, and stakeholders with the knowledge to meet the unique needs of modern businesses to drive change in how we protect business income.
