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Accident and ASU

At the IPTF, we believe safeguarding income is not a luxury – it’s a necessity. Traditionally, our focus has been on conventional income protection however, we’re committed to ensuring that every person has the opportunity to secure the income protection they deserve. Here, we provide educational content on ASU (Accident, Sickness, Unemployment) and accident-only propositions so you can better support these clients.

ASU Explained: IP - One Size Doesn't Fit All - IPAW 2025

Discover the role of ASU as a flexible short-term income replacement option when traditional long-term IP isn’t the right fit. This session breaks down what ASU covers, the key considerations for advisers, and how it fits into today’s evolving protection landscape. If you work in advice, protection strategy, underwriting or claims, this is a clear and practical guide to when ASU is the right solution and when it isn’t.

ASU Matrix

The ASU Matrix is a practical, side-by-side guide to Accident, Sickness & Unemployment products. It gives advisers a clear, at-a-glance view of provider options and helps quickly identify suitable solutions for clients who may not fit traditional Income Protection. Designed to be simple, accessible, and adviser-focused, the matrix supports better conversations with clients and provides a valuable alternative to traditional IP.

Exploring non-traditional forms of income protection webinar

Traditional income protection doesn’t always meet the needs of today’s diverse customer base, but for those customers, there is still a need for protection. That’s why we hosted a webinar that explores non-traditional forms of income protection – with a focus on underserved markets.

This webinar, co-hosted by the IPTF, MetLife and National Friendly, brings together leading voices in protection to help advisers confidently recommend tailored, comprehensive solutions to a broader range of clients.

ASU Articles

Read our collection of ASU focused articles to explore the role of ASU insurance in financial protection, assess its suitability for different clients, and gain practical guidance on when and how to recommend it.

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ASU Resources

National Friendly’s new ‘Bruised Britain’ research highlights the impact of everyday accidents on people’s health and finances to reinforce the importance of income protection in providing financial security when unexpected injuries prevent individuals from working.

Their Accident Research Hub hosts an in-depth breakdown of these findings, including multi-part analysis on the prevalence and hidden costs of everyday accidents, generational and gender risk differences, long-term health and financial consequences, and the emotional toll on those affected. Check out their hub for downloadable reports and tools designed to help advisers and clients better understand and act on real-world accident risk insights.