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Protect your everyday – The Building Blocks of Life

‘Protect your everyday: The Building Blocks of Life’ is the IPTF’s animated consumer video, designed to help advisers explain as part of their regulated advice process, what income protection is and why it matters when an income is lost.

Protect your everyday: The Building Blocks of Life

The IPTF’s ‘Protect your everyday – The Building Blocks of Life’ is a simple 90-second animated video designed to clearly explain what income protection is and why it plays a vital role in building financial resilience if a family experiences the loss of an income.

Using simple, character-led storytelling, the video brings to life both the practical and emotional impact of income disruption.

The video is hosted on the IPTF’s YouTube channel and should be used in accordance with the information below.

More information:

The animation is intended to be used by a qualified financial adviser as part of a regulated advice process. It provides a clear starting point, with the adviser adding appropriate context, explaining product features, limitations and suitability, and tailoring the discussion to the client’s individual circumstances.

Used in this way, the video supports informed decision-making and complements advice delivered in line with regulatory requirements and the FCA’s Consumer Duty, helping ensure clients receive clear, fair and not misleading information.

It works well ahead of a meeting to introduce the topic and set expectations, during a meeting to illustrate how income protection works, or after a meeting to reinforce key messages and support client understanding.

What does the industry say?

Protecting income should be the foundation of any financial plan, yet it is often overlooked and misunderstood by consumers. This is a fantastic resource from the IPTF that will help advisers explain income protection in a clear, engaging way

Genuinely liked the video and specifically the ability to adapt content to frame/focus on specific areas, subjects and business types - whether it's an adviser firm or insurer for example. It also provides the opportunity to signpost target audience for next steps and where to find deeper information/advice etc.

Thank you to the IPTF for creating a powerful animation to support clearer conversations and stronger financial resilience.

I loved the video and look forward to using and sharing next month.

I do see this having potential to elevate IP awareness across the self-employed space. Anything which can achieve this (in my opinion)......is no small thing!