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IPAW 2025 Resources

Catch up on everything from Income Protection Action Week 2025 with our daily session replays and supporting resources. Replays are released at the end of each day, accompanied by links to material from the IPTF, its members, and affiliates to support education, deepen understanding and build confidence around income protection.

Monday 22nd September - Preparing to sell more Income Protection

Day one set the foundations with a market update, real-world adviser insights, and expert guidance from Martin O’Connell and Matthew Chapman. The key message was clear: good advice isn’t just about selling a product, it’s about identifying client needs and helping them build financial resilience.

Watch the replay and check out the associated resources to keep building your expertise in selling income protection.

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Tuesday 23rd September - The business of protecting income

Day two focused on the business of protection, with insights from an expert adviser panel, Roy McLoughlin on small group schemes, and our advisers on the value of keeping knowledge fresh. We closed with Customer Fortunes – a lively, game-show-style session on overcoming objections.

Watch the replay and check out the associated resources to keep building your expertise in business protection.

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Wednesday 24th September - Working Smarter as an Adviser

Day three focused on the tools that make advisers’ work easier and more effective. Our panel shared what has had the biggest impact in practice, and we heard case studies from Tracey Boyd and Nicola Huxley on improving social media presence and processes. Our 7Advisers and Ambassadors highlighted the tools they rely on most, while Rosalia Lazzara and Chris Targett delivered tutorials on building video confidence and creating reels.

Watch the replay and check out the associated resources to help save time and maximise opportunities for business growth.

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Thursday 25th September - After the Sale - Ongoing Relationships

Day four focused on the importance of ongoing client relationships, from Keith Richards’ reflections on Consumer Duty to discussions on annual reviews and value-added services. Our 7Advisers and Ambassadors also shared how they help clients get the most from these benefits, which can add real value and even prevent claims.

Watch the replay and check out the associated resources to keep building your expertise in client care and income protection.

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Friday 26th September - Income Protection: One size doesn't fit all

Day five explored alternatives to income protection, with Ian Sawyer from Howden Life & Health explaining ASU cover and when it can help. Our 7Advisers and Ambassadors shared how they support clients with complex medical histories, while Carl Heard, Craig Paterson, and Nicola Huxley closed the week with a panel on the “art of the possible” – from underwriting developments to challenges around mental health, fluctuating incomes, and weight loss drugs.

Watch the replay and check out the associated resources to keep building your expertise in ASU cover, complex cases, and income protection.

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