Seven Families

The Seven Families project ran from 2014-2016 and set out to raise awareness of the financial impact of long-term illness; to help real families facing financial meltdown and to demonstrate the value of rehabilitation and counselling, through trying to help people get back to work.

We took seven real families, who had lost their income because of an illness or accident – gave them income protection for a year, including all the additional benefits, and followed them as they told their stories.

In 2020, the Do you remember… Seven Families? campaign revisited our families with a series of short new films based around themes and topics relevant to income protection insurance that advisers and insurers can use freely. The first two videos summarise the story of Seven Families in two minutes and you can access these below.

Now, 10 years on from the beginning of 7Families, we’re bringing the content to a new generation of advisers by way of a new film where we reflect on the lessons 7Families taught us, and the key takeaways for advisers.

You can watch the videos from the campaign here and we’ll link to all of the videos from our new website…coming soon!

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