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The Seven Families project ran from 2014-2016 and set out to raise awareness of the financial impact of long-term illness and to highlight the impact of income protection; to help real families facing financial meltdown and to demonstrate the value of rehabilitation and counselling, through trying to help people get back to work.

We took seven real families, who had lost their income because of an illness or accident – gave them income protection for a year, including all the additional benefits, and followed them as they told their stories.

The result was is a series of video case studies and moving films which advisers are able to use for training and as part of their client conversations.

10 years on from the beginning of 7Families, we’re bringing the content to a new generation of advisers by way of a new film where we reflect on the lessons 7Families taught us, and the key takeaways for advisers.

View the families here

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